Health care is unlike any other product or service when entering new markets. The close and personal impact it has on members requires us to authentically create and convey a sense of comfort and safety with our brand. Red Fan’s crisis communications and media training helped us deliver the heart-felt and authentic message we needed to foster trust and new relationships within our target communities. Best of all, they secured the right media opportunities and provided diligent training to make me feel secure and prepared for each interview.

When seeking a PR partner for our launch, we needed more than just media placements—we needed strategic minds who could fully integrate with our marketing vision and strengthen our brand in new communities. Red Fan delivered on every level and is a joy to work with. Their earned media strategy secured meaningful coverage that resonated locally and built genuine brand awareness exactly where we needed it. Red Fan’s work complemented and enhanced our broader marketing initiatives, creating a cohesive launch that exceeded our awareness goals and established the strong foundation we needed for sustainable growth in each region.

Red Fan Communications helped propel the Texas Immersive Institute from the university’s ‘best-kept secret’ into a recognized leader with coverage in Business Insider, EdScoop and multiple publications throughout Austin. Their strategic approach wasn’t just about publicity—it was about understanding the nuanced intersection of immersive technology, education and the meaningful storytelling that drives our students’ work. The Red Fan team operated with creativity and a refreshing blend of professionalism and personality that mirrored our own approach to immersive storytelling—intimate, interactive and experiential.