The Importance of Brand Consistency in a Brand Positioning Strategy
Building brand consistency is a key component to ensuring that consumers know what to expect when they interact with your…
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Pulse
A golfer, writer, journalist and administrator walk into a bar…
The summer has barely started, but the mid-year news cycle is already dominated by stories of employees speaking out against…
Creating a Successful Thought Leadership Strategy
Becoming a thought leader in your field allows you to have considerable influence in your business, your industry, and with…
5 Comms Plan Needs for a Successful M&A Process
Communication is critical during a merger or acquisition. A successful M&A communications strategy will account for both internal and external…
When To Bring in an External Facilitator
While workplace conflict may initially seem destructive and uncomfortable, it can help organizations take creative and innovative approaches to refreshing…
How to Create a Powerful Brand Narrative
Until two decades ago, the business world was product and brand-centric. Today, you’ll only thrive if you develop authenticity, emotions,…
From the start of the World Cup to Twitter, it’s been a wild couple of weeks
There have been so many baffling, befuddling, bewildering blunders in the comms world over the past few weeks that picking…
A Conversation with Capital Markets Expert, Delilah Panio
I met Delilah Panio in March at a roundtable discussion hosted by the Austin Tech Council. Red Fan Founder Kathleen…
You thought LEDs and 3D printers were cool now. Just wait.
If I were 20 years old (one can dream!), had a couple of a million dollars in spare change (one…
Insights: Sustainability has an earth-sized branding problem
There’s a scene in the first season of the award-winning “Ted Lasso” in which the titular character repeats the same…